FROM THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF USA DAILY POST.
Ethan Beute, co author of: Rehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience (Wiley, April 2019) and Chief Marketing Officer at BombBomb.com.discussed how disconnected employees are costing employers billions and argues we need personal video to reconnect the workplace.
The Big Idea: We’re more connected on the job than ever before. Text communication, now instant and global, means we’re no longer constrained by time and distance. But as a result, our professional relationships and personal well-being have suffered.
Why It Matters: Despite the adage, business is personal. Yet communication has become fixed and faceless, easily misinterpreted, mismanaged, or altogether missed. BombBomb marketing executives Ethan Beute and Stephen Pacinelli want us to use personal video to accelerate sales and improve customer experience, and in so doing restore our humanness.
In this interview with Kevin Price, Host of the Price of Business and Editor at Large of USA Daily Post that “Rehumanizing Your Business asserts that people are the most powerful communication tool. Despite the ubiquitous nature of text, interpersonal communication over millennia affirms that we yearn to be viewed as approachable and invested, and feel valued and respected. Personal video meets these inherently human needs. When we communicate face-to-face, success improves and satisfaction increases—and our social relationships become sources of meaning and joy.”
LISTEN TO THE INTERVIEW IN ITS ENTIRETY: