Business,Lifestyle Continued Innovation in Healthcare

Continued Innovation in Healthcare


Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Bethany Schenk, Founder, President, & CEO of Web Benefits Design Corporation

Price and Schenk discussed innovations in healthcare, including:
Forever trend on telehealth and virtual “anything.” Meaning, telephonic or zoom visits with providers, people working at home, virtually monitoring of metrics and vitals through low-cost equipment we can all buy at retail pharmacies – like blood pressure cuffs, finger-prick kits, fit bits, and apple watches monitoring literally hundreds of bodily functionsTransparency tools – not working as people hoped. We continue, as Americans, to be strangely poor consumers and unengaged in price comparison tools and taking advantage of member advocacy/healthcare concierge services. Lower than 4% utilization on most of these nurse hotlines, member advocacies, EAPs, etc.

Trend towards pharmacies (Walmart, Walgreens, CVS, etc.) rolling out their own brands of drugs. Walmart just rolled out their own insulin. Big disrupter for big pharma. Check out Amazon pharmacy. It displays all the available options, whether or not you need a prescription, whether or not it is HAS or FSA eligible, and all the specs like manufacturer, milligrams, how often you take it, how many pills you get, and when you are eligible for refills. Side effects, disclaimers, what might interact with the drug, etc. And they have a simple video showing you how easy it is to enroll and get your Rx filled.

The Price of Business show notes, “Bethany is the Founder and CEO of Web Benefits Design. Bethany has over 22 years of industry experience in the healthcare, benefits, and information technology industries. Bethany’s multiple responsibilities include product development, marketing, sales, account management, compliance, human resources, and operations. Bethany co-founded Web Benefits Design and has led its growth into one of the nation’s leaders in benefits administration technology and full-service outsourcing solutions. Bethany graduated from Florida State University with a Risk Management Insurance and Actuarial Science degree.”

The Price of Business is one of the longest-running shows of its kind in the country and is in markets coast to coast. The Host, Kevin Price, is a multi-award-winning author, broadcast journalist, and syndicated columnist. He is Editor at Large for this site.  Learn more about the show and its digital partners at


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