NY Times Bestselling Author on How Families Can Obtain Resilience



INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.

Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Joe De Sena.

On a recent Price of Business show, Host Kevin Price interviewed NY Times bestselling author Joe De Sena about his new book, 10 Rules for Resilience: Mental Toughness for Families [HarperOne; October 19, 2021], is a guidebook for becoming more resilient, so that we can raise more resilient kids. Built from life but backed by clinical experience, Joe and his co-author, Dr. Lara Pence, team up to provide a framework that will help you grow into the best version of yourself and develop the skills needed to parent with resilience as your compass. It’s a no B.S. guide that will leave you feeling more confident, capable, and courageous in the most important job of your life: being a parent.
From his childhood in Queens, New York, to his role as founder and CEO of the most grueling endurance races in the world, Joe De Sena has spent his life running toward challenge and discomfort. Why? Because how we react to challenging situations defines us and our families. The only tools we have as humans to survive the many peaks and valleys of a full life are preparedness, health, leadership, and most importantly, resilience.
Why do so many of us struggle to finish things we start, delay gratification, and protect our health—and why do our kids continue to struggle in every facet of life? Because we haven’t shown them a path to resilience, and we haven’t fought for it ourselves.
In 10 Rules for Resilience Joe outlines his 10 principles for building True Resilience—a term he uses for a body and mind that have been carved out of hard work, challenge, and failure. It takes True Resilience to approach overwhelming situations with calm and confidence, to not get rattled, anxious, or angry, and even to embrace failure, setbacks, and redirections.
In this, his most timely and motivating book yet, Joe defines what so many of us struggle to understand: the difference between what is difficult and what is desperate. We wrongly think that when we struggle, we are vulnerable. The truth? We need difficult situations to grow, become strong, and ultimately, survive and thrive in the real world.

10 Rules for Resilience teaches how to parent from the position of True Resilience and change your family’s life, including techniques such as:

• A framework for living, being, and parenting that will prepare you and your family for anything.
• Proven techniques derived from clinical research and experience to set the whole family up for better, more effective coping skills.
• Family activities that supplement each rule of resilience and help you put the reading material into real-life action.
• A robust values exercise to help your family create a solid vision statement.
• A five-step model to increase your fear IQ.
10 Rules for Resilience ultimately proves that by not giving ourselves and our kids the ongoing gift of challenge, failure, and hard work is to deprive ourselves of one the most satisfying and rewarding parts of the human experience—the strength to stand back up again after we fall.
 

LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:

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