Unlocking Your Greatness: When Crystals Become Tools for Listening Within

A Guest Conversation with Ann Amelse, Owner of Lunar Light Awakening by Wendy Bjork

Sometimes the path toward our next chapter begins with something that has quietly been part of us all along.

For Ann Amelse, owner of Lunar Light Awakening in Schofield, Wisconsin, that something was stones.

“I collected rocks as a child and have always loved being in nature,” Ann says. That connection eventually led her to a career as an environmental scientist. But during a health crisis and a period of transition, she began sensing that her life was asking something different of her.

“I had experienced a sudden awareness that there was more to life and I needed to be doing something other than environmental science.”

As Ann explored new ways of understanding her experiences, she began researching spirituality, energy and concepts within quantum physics. Crystals became part of that exploration.

Ann views crystals as both tools and teachers. Their highly ordered structures, she explains, inspire her understanding of steadiness, intention and energetic coherence. In her personal spiritual practice, she uses crystals as a way to focus attention, become grounded and reconnect with intuition.

That exploration eventually led Ann to Bill’s Moonstones & Crystals, where she met the original owner, Bill, and became fascinated by his knowledge of stones and their energetic traditions. After losing her environmental science career during COVID, Ann began working at the shop.

When Bill retired in late 2021, an unexpected door opened.

“I knew that this opportunity wasn’t coincidental and I knew I had to take the opportunity,” she remembers.

There was also fear. Ann had never run a business and was still learning about crystals herself. Yet what began as uncertainty slowly grew into Lunar Light Awakening, now a wonderful community-centered space offering crystals, holistic wellness products, educational opportunities and services from local holistic practitioners.

“For the first few years, my fear overrode that quiet inner voice,” Ann says. “But as my healing has progressed and my faith has strengthened, I am now fully aware that this is the path for me.”

Perhaps that quiet inner voice is one of the most important lessons Ann hopes visitors take home with them.

When someone walks into her shop overwhelmed or unsure where to begin, Ann doesn’t immediately tell them what they need. Instead, she helps them slow down.

Through deep breathing, heart-centered awareness and grounding, she encourages people to move their attention away from the noise surrounding them and back toward themselves. From that quieter place, choosing a crystal can become less about finding the “right” answer and more about noticing what resonates.

For beginners, Ann often recommends selenite because she considers its energy gentle, calm and peaceful. Within crystal traditions, selenite is commonly associated with clarity, cleansing and intuition, making it an approachable starting point for exploration.

Ann also wants people to release the pressure to practice perfectly.

“There is no correct way to choose, cleanse and charge crystals,” she says. Rather than worrying about doing something wrong, she encourages experimentation, positive intention and discovering what feels personally meaningful.

One simple practice she recommends is holding a grounding stone near your heart, closing your eyes and taking several slow breaths. Bring your attention to the present moment and notice what changes. You might feel calmer, heavier, steadier, or nothing at all.

Ann herself felt nothing the first time she tried it.

That, too, is part of the journey.

Her larger message reaches beyond crystals. Everything we surround ourselves with, from our thoughts and words to our food, environment and daily choices, can influence how we experience our lives. Crystals simply became one doorway through which Ann learned to listen more closely.

“I would like every woman to know that there is a voice of intuition within her that is available to guide her along her life journey,” she says.

Maybe unlocking our greatness isn’t always about finding another answer outside ourselves.

Sometimes it begins by becoming quiet enough to hear the wisdom that has been waiting within us all along.

Experience Lunar Light Awakening for Yourself

If Ann’s story has sparked your curiosity, consider stepping into Lunar Light Awakening and experiencing the space for yourself. Whether you are searching for your first crystal, looking for a meaningful addition to your collection, exploring holistic wellness, or simply wondering what you might discover when you slow down and listen within, Ann welcomes you to come in, explore and trust what draws you.

Visit Lunar Light Awakening at 453 Grand Avenue in Schofield, Wisconsin, and give yourself permission to wander. You may walk in looking for a crystal and leave having discovered something meaningful about yourself.

Visit Lunar Light Awakening online: Lunar Light Awakening Website

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Wendy Bjork is the founder of Hearts of Wellness, a platform dedicated to guiding people navigating Multiple Sclerosis and chronic illness toward radiant, rooted, resilient living. She is an international bestselling co-author, nationally syndicated columnist, and inspirational speaker who teaches from four decades of lived experience with MS. Her signature framework, the Four Roots of Luminous Living, centers on Clarity, Vibrancy, Harmony, and Connection as the foundation for sustainable wellness and empowered daily life.

Wendy’s work includes programs, workbooks, guided experiences, and keynote speaking. She is a featured voice on the Price of Business network and a passionate advocate for people who are ready to move beyond survival mode and create a more luminous way of living.

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