Lifestyle The Neuroscience of Hypnotherapy in Coaching

The Neuroscience of Hypnotherapy in Coaching


Recently Kevin Price, Host of the nationally syndicated Price of Business Show, welcomed Dr. Terry McIvor to provide another commentary in a series.

The Dr. Terry McIvor Commentaries

The emerging understanding of the neuroscience behind hypnotherapy offers fascinating insights for coaching psychology and facilitating accelerated change in clients. Advances in functional brain imaging reveal the specific neural shifts and mechanisms underlying clinical hypnosis’s power.For coaches focused on empowering transformation, this knowledge provides a guidebook to strategically leverage hypnotherapy as a catalyst for reaching client goals. By understanding which brain regions are activated or deactivated during trance, coaches can design targeted suggestions and metaphors that speak the language of the mind below the conscious level.Some key findings from fMRI scans of the hypnotised brain include increased plasticity and new learning capacity through elevated theta wave production. This dreamy, rhythmic brain state is optimal for reshaping neural pathways related to habits, attitudes, and personal narratives as hypnotic themes reframe limiting patterns.Brain imaging also reveals reduced activity in the anterior cingulate cortex, linked to cognitive control and scepticism, during hypnotherapy. Lowering mental defences allows clients to become more open and receptive to coaching interventions designed to expand their perspectives and sense of possibility.Additionally, strengthened coordination has been observed between regions like the dorsolateral prefrontal cortex and the insula, indicating enhanced focused attention and mindfulness. This effect provides a neurological foundation for using hypnosis in coaching, where heightened concentration and self-awareness are goals.Of course, for coaches seeking to apply clinical hypnotherapy responsibly, specialised training is essential to gain competence in safe techniques and precautions that ensure positive client outcomes. But as masters of the mind, understanding the brain provides coaches with an invaluable advantage in facilitating healing and human flourishing.So, by illuminating the neuroscience of trance, brain imaging guides coaches to intentionally activate helpful neural patterns using hypnotherapy – whether calming anxiety, improving motivation, or instilling greater confidence and resilience. The possibility of accelerated transformation is neurologically primed.


Dr. Terry McIvor is the founder of the International  Guild of Hypnotherapy,NLP and 3 Principles Practitioners and Trainers. (IGH3P)

IGH3P  is a professional development body which develops the skills of coaches, Hypnotherapist and NLPers.

He is an educationalist of over 20 years experience and has been accredited as a STEM and Science expert at level 6 and 7 by the Office of Qualifications and Examinations Regulation (OFQUAL) in the U.K.

Dr. Terry is also an NLP trainer, Master Hypnotist, a qualified Hypnotherapist  and 3 Principles Coach.

He is trainer for most of the leading hypnosis professional bodies in the U.S including IACT, ICBCH,IMDHA, and the Elman Institute,

Dr. Terry has set up his own accredited STEM school in the U.K. called AISR, it is through his academy he conducts his teaching and research.

Learn more at You can email him at

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