Business Remember Failure Rule #2: Nothing Is Safe

Remember Failure Rule #2: Nothing Is Safe


Recently Kevin Price, Host of the nationally syndicated Price of Business Show, welcomed Andrew Thorp King  to provide another commentary in a series.

The Andrew Thorp King Commentaries

Andrew Thorp King, author of FAILURE RULES!: The 5 Rules of Failure for Entrepreneurs, Creatives and Authentics

This month’s commentary revolves around FAILURE RULE #2: Nothing Is Safe. This is the idea that as an entrepreneur, a creative, or a person striving to align with your most authentic calling journey in the world, you must recognize that nothing is truly safe and then make reinvention your utmost skill.

In this installment, I reveal a season in my own life when I fell into a failure space and failure purified me (FAILURE RULES #1: Failure Purifies). In this season, I had just experienced a business divorce and marital divorce simultaneously. It was an empty failure space that illustrated FAILURE RULE #2: Nothing Is Safe.

My response was to invoke the Divinity of Purpose and make reinvention my utmost skill by pursuing multiple new threads in parallel.

I was able to start a consulting company that developed into a proper lead generation company, revitalize my record labels, begin a new career as a fintech banker, finish my first spy novel, and begin writing the manuscript for FAILURE RULES!: The 5 Rules of Failure for Entrepreneurs, Creatives, and Authentics – which you all should go buy right now here:

Andrew Thorp King is an executive fintech banker, spy novelist, speaker, punk rocker, podcaster, ex-bodybuilder, cigar lover, and serial entrepreneur. He founded two independent record labels—Thorp Records and Sailor’s Grave Records—and has invested in many spaces, including online lending, fitness, lead generation, and independent music.

Andrew Thorp King is also a serial failure. He has crashed and burned through bankruptcy, divorce, mortgage default, public assistance, and multiple business failures. But, like a jack-in-the-box after a punch, he pops back up every time, rebuilding his life—informed by failure—with a big smile on his face.

His new book, FAILURE RULES!:The 5 Rules of Failure for Entrepreneurs,Creatives, and Authentics walks you through five essential rules to help you pull value from any failure—as proven by Andrew Thorp King’s personal stories of dramatic, cascading failures in business, relationships, art, and life.

Connect with him through social media:

Twitter/X: @AndrewThorpKing

Instagram: @andrewthorpking

YouTube: @andrewthorpking5479 

Learn more at


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